

Phoenix Comfort Systems went from 12 jobs/month to 17+ jobs/month


Atlantic HVAC's best performing month with 7:1 ROAS


Rocky Mountain Heating dominated local search results
Seasonal demand fluctuations and fierce competition during peak seasons
Phoenix Comfort Systems was experiencing severe seasonal demand fluctuations. During peak summer months, they were overwhelmed with AC repair calls, but during milder months, revenue dropped by 60%. The business was unpredictable and cash flow was inconsistent.
The owner was frustrated with feast-or-famine cycles and needed a solution that would generate consistent revenue throughout the year, not just during emergency situations.
1. Year-Round Maintenance Programs
Developed comprehensive maintenance packages positioned as essential for system longevity and energy efficiency, creating predictable monthly recurring revenue.
2. Emergency Service Positioning
Established the company as the go-to emergency HVAC service with 24/7 availability and rapid response times, capturing high-value urgent calls year-round.
3. Content Marketing Strategy
Created educational content about HVAC maintenance, energy efficiency, and indoor air quality to generate leads during traditionally slow periods.
Long sales cycles and difficulty reaching decision makers in commercial buildings
Atlantic HVAC had the technical expertise for large commercial projects but struggled with the complex sales process. Commercial clients required extensive relationship building, technical presentations, and often took 6-12 months to make decisions.
They were losing deals to competitors who had better visibility and credibility in the commercial space. The owner knew they needed a systematic approach to nurture these high-value prospects through long sales cycles.
1. LinkedIn Outreach Strategy
Developed targeted LinkedIn campaigns to connect with facility managers, property owners, and decision-makers at commercial properties, building relationships before they needed HVAC services.
2. Technical Content Marketing
Created in-depth technical content including case studies, energy efficiency guides, and maintenance best practices to establish Atlantic HVAC as the commercial HVAC authority.
3. Multi-Touch Nurture Sequences
Implemented automated email sequences that provided value over time, keeping Atlantic HVAC top-of-mind during the long decision-making process.
"The game-changer was positioning ourselves as consultants, not just contractors. By sharing our expertise upfront through content and LinkedIn, prospects saw us as the obvious choice when decision time came."
- Mike Rodriguez, Owner, Atlantic HVAC
Low customer retention and difficulty upselling existing customers
Rocky Mountain Heating was trapped in a cycle of one-time emergency repairs. While they provided excellent service, customers would disappear after their immediate problem was solved, only to call a competitor when the next issue arose.
With customer retention below 30%, the business was constantly chasing new customers instead of building lasting relationships. The owner knew that acquiring new customers was much more expensive than retaining existing ones, but didn't have a system in place.
1. Automated Follow-Up Sequences
Implemented a systematic follow-up system that stayed in touch with customers after service completion, providing value through maintenance tips and seasonal reminders.
2. Value-Added Service Packages
Created comprehensive maintenance packages that included priority service, discounts on repairs, and annual tune-ups, positioning maintenance as an investment, not an expense.
3. Customer Education Program
Developed educational content about HVAC care, energy savings, and seasonal preparation that kept the company top-of-mind year-round.
"Rocky Mountain Heating doesn't just fix our HVAC - they take care of it. The maintenance program gives us peace of mind, and their follow-up after service is amazing. We'll never use anyone else."
- Sarah Chen, Homeowner (5-year maintenance customer)
The transformation was dramatic. Within 12 months, Rocky Mountain Heating went from a reactive repair business to a proactive service provider with predictable revenue streams.
The owner now spends time growing the business instead of constantly hunting for new customers, and the team takes pride in preventing problems rather than just fixing them.

"HVAC near me" dominance

Instant lead flow

Automated follow-up

Predictable revenue

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